Maximizing Your Sales Funnel: How Messaging Can Make or Break Your Offer

Sherry —The Biz Starter Author

Posted On Feb 19, 2023 |

The latest hot topic for entreprenuers has been nailing their message and growing by communicating their value to get sales and customers in hopes of getting repeat business and connecting with people—some refer to this as your brand voice.

Personally, I think you are your brand, so the focus should be on “your voice.”

A previous client, who struggled with sharing content and writing said she felt like “this is not me” about her writing and the content she shared.

This is not the first time I’ve heard this.

Perhaps you…

✔️Are you worried about speaking a certain way and being rejected by your audience?

✔️Worried people won’t take you seriously

✔️Worried your audience won’t care about what you’re sharing

Or Maybe…

📌Your offers appears to be like everyone else

📌Your message is not clear

📌Your message doesn’t tell your customer what to expect

📌Your message is trying to attract everyone

The goal to strive for is to create a connection and share your message with your audience to show you understand them.

Here are strategies to nail your message, strengthen your sales funnel and position your business for success.

Be Consistent With Your Messaging

Social media posts, email marketing, videos, ebooks are methods most entrepreneurs use to attract, convert, and sale their products and services. When sharing so much content, you may run the rist of inconsistency in your messaging. If one piece of content tells your audience one thing and another post, email, etc., says something different, it tells your audience you are unsure of who you are or about your offers.

Clarity in your messaging should be uniform on your social media platforms, emails, and offers. Avoid wasting time and energy it took to get your prospects to your landing page and your sales funnels. Make sure the same message is being communicated everywhere.

Target Audiences Get More Conversions

Your messaging should be tailored for your target audience. Create your ideal customer profile, give them a name, and create your content, posts, and offers specifically for THEM. The old saying goes, “get to know your audience like you know the back of your hand). 😀There’s a reason why every consultant, coach, marketer says this, because it’s true! Do the research and learn about your audience’s problems and challenges and offer them a solution. Delivering quick wins for your audience increases the chance of earning loyal repeat customers.

Expectations in Your Messaging

Create expectations with your messaging by focusing on the benefits of your offer and what makes you unique and qualified to deliver solutions to them. Your messaging should be attention grabbing and in your voice to represent your brand. Rewrite it several times until you get it just right. A good practice is to read it out-loud and imagine your target audience listening. Is the message clear? Does it provide a solution or create more questions?

Positive Messaging

Your messaging can alter your audience’s decision to opt-in or purchase from you. Your message, tone, and brand voice must connect with your target audience to convert into sales. Messaging and brand awareness motivates customers to select you over your competition. Your brand voice supports loyalty, facilitates connection and builds trust—so don’t be afraid to use your personality, values, and voice. The goal is to get your audience excited by making them feel something, leaving a lasting impression, foster a deeper connection by making them feel something (relief, understood, happy, etc.) and develop a position association with you and your brand.

Messaging in Your Sales Funnel

The place where your messaging should be most clear is in your sales funnel. Using a sales funnel is to qualify your audience for your core offer. Your messaging impacts your audience’s reaction to your offers which is one the most important aspects of a sales funnel—it tells you who will purchase from and who won’t. Messaging can also be used to repel the people who your offers would not be a good fit for. The offers you create and where you decide to place is also essential to the success of your funnel. For example, your offer could be a lead magnet, low-ticket offer, order bump, upsell, etc.—these are the foundational sales funnel every business should use. The best place to focus on is the messaging in your lead magnet. Here are some pro-tips on creating your lead magnet.

***What drives people to your sales funnel—consistent messaging in your lead magnet.

Create content for your lead magnet with messaging that will drive traffic. Finally, create a call-to-action that encourages your audience to engage with your brand. This could be through signing up for a newsletter, purchasing a product, or following your brand on social media.

Messaging Spice Up

If you spice up your messaging and offers, you give your audience the uniqueness of your brand voice as they go through your sales funnel. Diversify your offers and have different price points. If you have high-ticket buyers, buyers on a budget, and freebie chaser, the messaging in your sales funnel will help you quickly weed out the people who are right for your offer and remove those who are not. To maximize your sales, use different offers, but make sure your messaging is consistent for all of them. This will help you build a relationship with your audience, increasing the chance that more people will purchase your offers.

Create a strong connection with your audience with your message in your voice. Then build a flexible offer funnel with messaging that speaks to your ideal customer and leads them to the best offer for them. Do this to secure more conversions and sales.

Your brand voice is essential to your brand's messaging because it differentiates you from your competitors. It;s what creates a lasting impression on your audience. Let’s explore how to use your voice in brand messaging.

The first step to using your voice is understanding your brand's identity. This includes your brand values, mission, and personality. Your brand voice should reflect your brand's identity and create a cohesive message across all platforms, including your website, offer landing pages, and social media.

Next, you need to determine your target audience. Knowing your audience's preferences, interests, and pain points is critical in crafting your messaging to resonate with them. Your brand voice should match their language, tone, and style, creating a personal connection. Make sure your messaging feels authentic and is consistent with your brand identity.

This might include humor, storytelling, or a unique perspective on your industry. You want to create a memorable message that captures your audience's attention.

Your brand voice is essential to your brand's messaging. It should reflect your brand identity, match your target audience's preferences, be consistent across all platforms, and stand out from your competitors. Using your voice, you can create a memorable message that resonates with your audience and encourages them to engage with your brand and offers.

Do you want to learn more about nailing your messaging so you can position your business for success? Download the free Sales Funnel Worksheet above, and let's chat.

Categories: : Entrepreneur Tips, Sales Funnel